Leading Brand Personality

Leading Brand Personality is a proprietary diagnostic process developed with over 30 years of branding experience. We use a deep interview process to identify the essence of an individual's personality that cannot be uncovered by conventional personality testing. The results are compelling and actionable, ensuring the future success of the individual. Organizations use Leading Brand Personality to leverage executive strength and as an evaluative predictor when hiring prospective candidates.

Traditionally, brand personalities are developed
for products or companies. The Leading Group
approach to defining an individual's brand personality is exceptional because it captures the essence of a person and blends it with stated goals, morals and ambitions. The one-on-one interview creates a profound and intensely engaging conversation.

The Brand Personality is crafted as a one-page document that provides a clear picture of how the client can maximize the attributes of his or her personality. The simplicity of our process provides a roadmap for the individual's engagement with direct reports, clients, and the overall marketplace.